Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use: • Reawakens salon-fresh blonde colour – This shampoo for blonde hair has violet rich pigments which help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. • Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand. • Restores smoothness – Instantly resurfaces the hair fibre leaving it feeling smooth and healthy.