Delivering superfood-infused hydration with a potent blend of plant butters and oils, the decadent, vegan-friendly formula gently and thoroughly cleanses the hair and scalp, lifting dirt and impurities for a refreshing feel. Ideal for dry, depleted and dehydrated hair types, the shampoo boasts a 94% naturally-derived formula featuring certified organic Coconut oil, nourishing omega-5-rich organic Pomegranate oil and Mango butter packed with fatty acids. These effectively penetrate the hair shaft, replenishing moisture (50% more than nutriplenish™ Light Moisture Shampoo) and strengthening each strand from root to tip to leave your mane soft, smooth and shiny. Infusing tresses with Aveda’s own pure-fume™ aroma, composed of Cocoa, Ginger, Cardamom and a fragrant cocktail of pure botanical essences, the silicone and sulphate-free shampoo also helps to get a grip on unsightly frizz for improved manageability.