Revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for an illuminated, beautiful blonde result. Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this system delivers a brighter, illuminated beautiful blonde result after just one use: • Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. • Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy • Ideal for blonde, grey or naturally silver hair • Vegan. Cruelty free. Sulfate-cleanser free. Silicone free FREE FROM: Sulfated Cleansers Silicones Parabens Mineral Oil Petrolatum Synthetic Fragrance