Vegan . Sulpate Free . Paraben Free TONE FACTOR: 6 A toning cleanser designed to neutralise strong yellow, gold and brassy reflects. Blue-violet pigments tone blonde hair to create cool, neutral reflects in natural blonde, pre-lightened blonde and grey hair. Benefits: Extra toning /Blue-Violet pigments neutralise unwanted warmth. Apply to wet hair and gently massage into a cleansing lather. Concentrate on unwanted yellow and brassy areas for optimum cool toning. Leave in for 1 to 5 minutes. Rinse thoroughly and repeat if desired.