Perm Thiole

Best Hair Perms near me in Thiole, Nice

Venues offering Hair Perms in Thiole, Nice See map

PermHair Colouring Blow Dry Women's Haircut Balayage Children's Haircut

Call to book

Jean Louis David - Coiffeur Nice

14-16 Av. Malaussena, 06000 Nice, France

+33 4 93 62 83 86 +33 4 93 62 83 86 Call to book

Perm

Women's Haircut

Balayage

Children's Haircut

Spa & Beauty Elegance

47 Rue de l'Hôtel des Postes, 06000 Nice, France

+33 4 93 88 12 92 +33 4 93 88 12 92 Call to book

Men's Facial

Dermaplaning

Facial

Makeup Service

L'atelier de Marie : salon de coiffure : coiffeur libanais : hairdresser

26 Rue de la Buffa, 06000 Nice, France

+33 9 88 54 66 55 +33 9 88 54 66 55 Call to book

Perm

Permanent Hair Straightening

Women's Haircut

Highlights

Maquillage permanent Noa, Yael

2 rue du paradis (carita, 06000 Nice, France

+33 6 20 65 94 73 +33 6 20 65 94 73 Call to book

Makeup Service

MARINE - COIFFURE & ESTHÉTIQUE

61 Rue de France, 06000 Nice, France

+33 7 67 60 06 66 +33 7 67 60 06 66 Call to book

Perm

Hair Colouring

Keratin Treatment

Permanent Hair Straightening

Jean Beynel Salon

12 Rue Saint-Philippe, 06000 Nice, France

+33 4 93 44 04 20 +33 4 93 44 04 20 Call to book

Perm

Balayage

Children's Haircut

Hair Treatment

Studio7

7 Rue de Lépante, 06000 Nice, France

+33 9 80 64 24 07 +33 9 80 64 24 07 Call to book

Perm

Blow Dry

Balayage

Keratin Treatment

L’Atelier Nusali

18 Rue Dalpozzo, 06000 Nice, France

+33 4 93 54 00 34 +33 4 93 54 00 34 Call to book

Threading

Facial

Makeup Service

LAPORTE MARINE - Centre Dermo-Esthetic Nice - Maquillage Permanent - MAUD ELITE

28 Rue Gioffredo, 06000 Nice, France

+33 6 58 19 78 46 +33 6 58 19 78 46 Call to book

Dermaplaning

Bridal Makeup

Makeup Service

L'atelier du cheveu

11 Rue Pastorelli, 06000 Nice, France

+33 9 51 53 24 44 +33 9 51 53 24 44 Call to book

Perm

Children's Haircut

Curly Haircut

Hair Braiding

lilybulle esthetique

46 Bd Général Louis Delfino, 06300 Nice, France

+33 6 68 44 83 20 +33 6 68 44 83 20 Call to book

Threading

Facial

Men's Facial

MPG Clinic

11 bis Bd Dubouchage, 06000 Nice, France

+33 9 51 26 70 59 +33 9 51 26 70 59 Call to book

Perm

Hair Treatment

Salon de Coiffure Defly

1 Rue Defly, 06000 Nice, France

+33 4 93 92 05 18 +33 4 93 92 05 18 Call to book

Perm

Blow Dry

Hair Extensions

Balayage

Dama Beauty Salon

2 Rue d'Alger, 06000 Nice, France

+33 4 89 08 15 47 +33 4 89 08 15 47 Call to book

Makeup Service

MYSOKO - Salon de coiffure visagiste & Lissage Nice

12 Rue de Rivoli, 06000 Nice, France

+33 7 67 37 89 13 +33 7 67 37 89 13 Call to book

Perm

Keratin Treatment

Permanent Hair Straightening

Women's Haircut

L'instant Spa

23 Rue du Maréchal Joffre, 06000 Nice, France

+33 4 93 92 51 08 +33 4 93 92 51 08 Call to book

Prenatal Massage

Deep Tissue Massage

Foot Massage

Lymphatic Drainage Massage

THIERRY ANTOINE COIFFURE ESTHETIQUE

13 Rue Massenet, 06000 Nice, France

+33 4 93 16 04 77 +33 4 93 16 04 77 Call to book

Perm

Balayage

Children's Haircut

Curly Haircut

Studio du Regard

7/9 Av. de Fabron Bâtiment E, 06200 Nice, France

+33 7 66 63 85 73 +33 7 66 63 85 73 Call to book

Men's Facial

Threading

Facial

Makeup Service

Hair Creatif

50 Bd Victor Hugo, 06000 Nice, France

+33 4 93 88 78 63 +33 4 93 88 78 63 Call to book

Perm

Hair Weaves

Children's Haircut

Hair Colouring

LES FRANGINES Hair Studio

2 Rue St Francois, 06300 Nice, France

+33 4 93 80 33 77 +33 4 93 80 33 77 Call to book

Perm

Children's Haircut

Hair Treatment

Highlights

Estetica Cocoon by A&N

L'angkor, 5 Av. de Saint-Sylvestre, 06100 Nice, France

+33 6 20 58 50 42 +33 6 20 58 50 42 Call to book

Makeup Service

Facial

Acne Facial

BL Coiff

112 Bd de Cessole, 06100 Nice, France

+33 4 92 09 27 20 +33 4 92 09 27 20 Call to book

Perm

Hair Extensions

Balayage

Children's Haircut

Salon Amandine

106 boulevard Madeleine bât Les Géraniums, 06000 Nice, France

+33 4 92 10 35 91 +33 4 92 10 35 91 Call to book

Perm

Children's Haircut

Balayage

Xena Coiffure

Pl. Max Barel, 06300 Nice, France

+33 6 09 07 48 45 +33 6 09 07 48 45 Call to book

Perm

Hair Extensions

Balayage

Blow Dry

Combe nails

1 bis Rue Centrale, 06300 Nice, France

+33 6 64 94 95 27 +33 6 64 94 95 27 Call to book

Boudoir de Nina - Le salon inclusif et alternatif Nice Libération

38 Bd Auguste Raynaud, 06100 Nice, France

+33 7 66 86 16 56 +33 7 66 86 16 56 Call to book

Manicure

Nail Art

Gel Nail Extensions

Manicure and Pedicure

Cicaya coiffure

207 Rte de Saint-Pierre de Féric, 06000 Nice, France

+33 6 14 64 24 93 +33 6 14 64 24 93 Call to book

Perm

Blow Dry

Balayage

Hair Colouring

Beauty By L

6 Rue de Foresta, 06300 Nice, France

+33 9 83 00 19 34 +33 9 83 00 19 34 Call to book

Microdermabrasion

Makeup Service

Facial

Riviera Beauty

22 Bd Carlone, 06200 Nice, France

+33 6 31 02 57 42 +33 6 31 02 57 42 Call to book

Dermaplaning

Facial

Men's Facial

SUBLIMEYES

15 Rue de la Préfecture 1er étage à gauche, 06300 Nice, France

+33 6 60 46 12 10 +33 6 60 46 12 10 Call to book

Makeup Service

CEM YILMAZ

15 Rue du Maréchal Joffre, 06000 Nice, France

+33 9 73 11 54 55 +33 9 73 11 54 55 Call to book

Perm

Balayage

Beauty Derm

2 Av. du Maréchal Joffre, 06230 Villefranche-sur-Mer, France

+33 4 93 01 97 24 +33 4 93 01 97 24 Call to book

Facial

Dermaplaning

Microdermabrasion

Threading

Ragazz'ongles

12 Cor André de Joly, 06300 Nice, France

+33 6 61 99 17 83 +33 6 61 99 17 83 Call to book

Men's Manicure

Gel Nails

Manicure

Manicure and Pedicure

Parenthèse Institut (Dépositaire Guinot)

78 Bd Napoléon III, 06200 Nice, France

+33 4 93 18 94 53 +33 4 93 18 94 53 Call to book

Facial

Threading

Makeup Service

Madam Brows - Microblading, Massage, Soin visage, Coiffure mariée à Nice...

Chez LD Coiffure, 15 Rue du Maréchal Joffre, 06000 Nice, France

+33 6 12 91 17 77 +33 6 12 91 17 77 Call to book

Facial

Dermaplaning

Men's Facial

Bridal Makeup

LE FIL DE L'ÂME Hair Salon

8 Rue Clément Roassal, 06000 Nice, France

+33 4 93 87 45 73 +33 4 93 87 45 73 Call to book

Perm

Women's Haircut

Hair Colouring

Children's Haircut

Coiffeur Privé Soins Naturels

18 Rue du Congrès, 06000 Nice, France

+33 4 93 81 26 78 +33 4 93 81 26 78 Call to book

Perm

Hair Colouring

Women's Haircut

Hair Treatment

Les Soins d'Angèle

14 Av. Cap-de-Croix, Av. Sainte-Colette, 06100 Nice, France

+33 6 47 89 71 57 +33 6 47 89 71 57 Call to book

Microdermabrasion

Facial

Fabien D

33 Av. Jean Médecin, 06000 Nice, France

+33 6 09 28 67 46 +33 6 09 28 67 46 Call to book

Perm

Highlights

Blow Dry

Hair Extensions

Expertise beauté Nice

Galerie commerciale de l’Araucaria, 40 Av. Sainte-Marguerite, 06200 Nice, France

+33 6 50 83 22 92 +33 6 50 83 22 92 Call to book

Acne Facial

Facial

Makeup Service

Barber Shop 06

22 Av. des Orangers, 06000 Nice, France

+33 7 53 41 74 04 +33 7 53 41 74 04 Call to book

Perm

Highlights

Blow Dry

Eny B.- Nail Artist

Salon de coiffure Succes, 53 Av. du Ray, 06100 Nice, France

+33 7 66 39 17 44 +33 7 66 39 17 44 Call to book

Gel Nails

Manicure

Nail Art

Dip Powder Nails

LS INSTITUT - Onglerie - extensions de cils à Nice Côte d'Azur-

7 Avenue de Fabron, institut ls, résidence les grands cèdres, 06200 Nice, France

+33 6 36 40 50 68 +33 6 36 40 50 68 Call to book

Threading

Facial

Makeup Service

Maitée Coiffure/ R’Style coiffure

164 Bd de Cessole, 06100 Nice, France

+33 6 17 06 56 92 +33 6 17 06 56 92 Call to book

Perm

Balayage

Blow Dry

Hair Colouring

Extension de cils meilleurs à Nice et maquillage permanent professionnelle pas cher à Nice microblading

10 Bd Lech Walesa, 06300 Nice, France

+33 7 65 67 11 11 +33 7 65 67 11 11 Call to book

Eyelash Tinting

Eyelash Extensions

Lash Lift

Lash Lift and Tint

L'eden

7 Bd de l'Armée des Alpes, 06300 Nice, France

+33 4 93 89 10 21 +33 4 93 89 10 21 Call to book

Perm

Balayage

Children's Haircut

Hair Colouring

Luna pop

4 Rue Berlioz, 06000 Nice, France

+33 6 02 49 95 33 +33 6 02 49 95 33 Call to book

LE 16B INSTITUT Artliner

16 Rue Beaumont, 06300 Nice, France

+33 6 23 68 49 12 +33 6 23 68 49 12 Call to book

Makeup Service

MAISON L

1 Av. Sadi Carnot, 06230 Villefranche-sur-Mer, France

+33 4 93 01 94 10 +33 4 93 01 94 10 Call to book

Perm

Highlights

Blow Dry

Hair Extensions

Ami Eglon Permanent Studio

51 Rue de la Buffa, 06000 Nice, France

+33 6 65 71 23 04 +33 6 65 71 23 04 Call to book

Eyebrow Tinting

LAURENT KARSENTY - Coiffure & Beauté

11 Rue de Rivoli, 06000 Nice, France

+33 4 93 91 07 47 +33 4 93 91 07 47 Call to book

Perm

Highlights

Keratin Treatment

Permanent Hair Straightening

Céline's Beauty

36 Rue Pastorelli, 06000 Nice, France

+33 4 89 03 57 35 +33 4 89 03 57 35 Call to book

Gel Nails

Manicure

Nail Art

Pedicure

Ls Academie, Training Center Nice

Résidence Les Grands Cèdres, 9 Av. de Fabron 7, 06200 Nice, France

+33 4 93 96 40 60 +33 4 93 96 40 60 Call to book

Makeup Service

Threading

Facial

K et L coiffure

15 Rue du Maréchal Joffre, 06000 Nice, France

+33 4 93 87 85 25 +33 4 93 87 85 25 Call to book

Perm

Highlights

Children's Haircut

Hair Braiding

Mawu Beauty - Salon afro-européen

2 Bd Saint-Roch, 06300 Nice, France

+33 9 50 01 40 38 +33 9 50 01 40 38 Call to book

Perm

Hair Weaves

Highlights

Keratin Treatment

Biocoiff' - Coiffeur Bio Nice et colorations végétales

15 Rue Assalit, 06000 Nice, France

+33 4 89 98 97 79 +33 4 89 98 97 79 Call to book

Perm

Balayage

Blow Dry

Children's Haircut

Beauty and Lashees

33 Rue de la Buffa, 06000 Nice, France

+33 6 58 81 72 98 +33 6 58 81 72 98 Call to book

Dermaplaning

Threading

Facial

Makeup Service

Flamingo Beauty - Institut de Beauté, Centre D'épilation définitive à Nice

6 Rue de Maeyer, 06300 Nice, France

+33 7 66 43 49 90 +33 7 66 43 49 90 Call to book

Dermaplaning

Microdermabrasion

Threading

Acne Facial

L'Atelier

3 Bd de la Madeleine, 06200 Nice, France

+33 4 93 86 01 44 +33 4 93 86 01 44 Call to book

Perm

Women's Haircut

Blow Dry

Hair Extensions

MJG COIFFURE

2 Rue Catherine Segurane, 06300 Nice, France

+33 4 93 55 04 44 +33 4 93 55 04 44 Call to book

Perm

Women's Haircut

Children's Haircut

La Folie De Lolo

3 Av. Giacobi, 06300 Nice, France

+33 6 62 09 60 61 +33 6 62 09 60 61 Call to book

Facial

Makeup Service

Salon Lady and Gentleman

78 Bd Napoléon III, 06200 Nice, France

+33 4 93 83 81 02 +33 4 93 83 81 02 Call to book

Perm

Curly Haircut

Hair Extensions

Children's Haircut

LIDA BEAUTÉ ESTHÉTIQUE

51 Rue Pastorelli, 06000 Nice, France

+33 7 65 16 66 66 +33 7 65 16 66 66 Call to book

Dermaplaning

Threading

Acne Facial

Facial

Lady's glam

40 42 Bd Gambetta, 06000 Nice, France

+33 7 58 80 81 64 +33 7 58 80 81 64 Call to book

Perm

Children's Haircut

Hair Colouring

Blow Dry

Angi Cut

158 Av. de la Californie, 06200 Nice, France

+33 4 93 71 90 10 +33 4 93 71 90 10 Call to book

Perm

Children's Haircut

Blow Dry

Balayage

Hair Nath'urel

11 Av. Desambrois, 06000 Nice, France

+33 6 89 73 17 47 +33 6 89 73 17 47 Call to book

Perm

Highlights

The Corner Beauty

68 Bd Napoléon III, 06200 Nice, France

+33 7 85 56 56 08 +33 7 85 56 56 08 Call to book

Facial

LAJ

5 Bd de Cessole, 06100 Nice, France

+33 6 62 92 28 29 +33 6 62 92 28 29 Call to book

Beard Trimming

Men's Shaving

Men's Haircut

Alias

11 Rue Alberti, 06000 Nice, France

+33 4 93 53 97 33 +33 4 93 53 97 33 Call to book

Perm

Curly Haircut

Hair Extensions

Institut FRENCH BEAUTY HOUSE - Prestations d’extensions de cils à Nice

16 Rue Barla, 06300 Nice, France

+33 7 69 17 45 17 +33 7 69 17 45 17 Call to book

Facial

Makeup Service

Coiffeur Mychel Miressi

147 Bd Gambetta, 06000 Nice, France

+33 4 93 86 31 32 +33 4 93 86 31 32 Call to book

Perm

Balayage

Children's Haircut

Curly Haircut

Sarah extensions de cheveux / Lissage

43 Rue Vernier, 06000 Nice, France

+33 6 61 83 24 14 +33 6 61 83 24 14 Call to book

Perm

Keratin Treatment

Blow Dry

Hair Extensions

La Loge Coiffeur

15 Rue Delille, 06000 Nice, France

+33 4 93 62 39 75 +33 4 93 62 39 75 Call to book

Perm

Women's Haircut

Blow Dry

Curly Haircut

Nilda Stella Microblanding PHIBROWS Maquillage Permanent Détatouage LONGTIMELINER Extensions Cils XTREMELASHES

15 Rue du Maréchal Joffre, 06000 Nice, France

+33 6 70 00 10 69 +33 6 70 00 10 69 Call to book

Dermaplaning

Makeup Service

Men's Facial

OUI Centre de Beauté

20 Bd Raimbaldi, 06000 Nice, France

+33 7 58 71 06 58 +33 7 58 71 06 58 Call to book

Acne Facial

Makeup Service

Hair Du temps

183 Bd de la Madeleine, 06000 Nice, France

+33 4 93 44 14 21 +33 4 93 44 14 21 Call to book

Perm

Mood Cosmetics

29 Rue Pertinax, 06000 Nice, France

+33 7 81 11 60 59 +33 7 81 11 60 59 Call to book

Perm

Balayage

Highlights

Hair Extensions

Mezni Coiffure

66 Bd de la Madeleine, 06000 Nice, France

+33 6 68 53 42 08 +33 6 68 53 42 08 Call to book

Perm

Lea Make-up Studio

2 Rue Pertinax, 06000 Nice, France

+33 6 62 55 72 66 +33 6 62 55 72 66 Call to book

Facial

Makeup Service

L'esprit soin

30 Rue Arson, 06300 Nice, France

+33 4 92 12 87 49 +33 4 92 12 87 49 Call to book

Men's Facial

Threading

Acne Facial

Facial

The apartment 22, beauty shop

7 Rue Rosanoff, 06000 Nice, France

+33 4 93 85 70 71 +33 4 93 85 70 71 Call to book

Facial

Makeup Service

Men's Facial

PHAM

Face à Nice Etoile, 27 Av. Jean Médecin, 06000 Nice, France

+33 6 22 31 00 56 +33 6 22 31 00 56 Call to book

Makeup Service

Facial

Microdermabrasion

Threading

Le Salon

39 Quai de la Banquière, 06730 Saint-André-de-la-Roche, France

+33 4 93 54 59 93 +33 4 93 54 59 93 Call to book

Perm

Curly Haircut

Hair Braiding

Hair Colouring

L'institut de Cimiez

91 Av. des Arènes de Cimiez, 06000 Nice, France

+33 4 89 98 01 07 +33 4 89 98 01 07 Call to book

Dermaplaning

Microdermabrasion

Threading

Acne Facial

K beauty

2 Av. de la République, 06300 Nice, France

+33 4 89 98 90 99 +33 4 89 98 90 99 Call to book

Perm

Balayage

Blow Dry

Children's Haircut

Sag by Didier

21 Rue Alphonse Karr, 06000 Nice, France

+33 4 93 62 22 28 +33 4 93 62 22 28 Call to book

Perm

Permanent Hair Straightening

Balayage

Blow Dry

Coiffure Laurence Fossat

46 Bd Joseph Garnier, 06100 Nice, France

+33 6 16 83 85 67 +33 6 16 83 85 67 Call to book

Perm

Blow Dry

Women's Haircut

Nadia coiffure

Nadia coiffure, 331 Prom. des Anglais, 06200 Nice, France

+33 9 50 85 24 78 +33 9 50 85 24 78 Call to book

Perm

Women's Haircut

Balayage

Blow Dry

Spa at Hotel Le Meridien Nice - Home Beauty

1 Prom. des Anglais Hotel Meridien, 06000 Nice, France

+33 4 93 87 82 14 +33 4 93 87 82 14 Call to book

Body Scrub

Infrared Sauna

Spa Package

Sauna

Centre d'Epilation Laser Nice Jean Médecin

18 Av. Jean Médecin, 06000 Nice, France

+33 4 93 80 52 52 +33 4 93 80 52 52 Call to book

Brazilian Waxing

Hollywood Waxing

Back Waxing

Bikini Waxing

Duplex Hestia coiffure

142 Bd de Cessole, 06100 Nice, France

+33 4 93 51 50 71 +33 4 93 51 50 71 Call to book

Perm

Balayage

Blow Dry

Children's Haircut

CORSO COIFFEUR

14 Rue du Maréchal Joffre, 06000 Nice, France

+33 4 93 87 68 95 +33 4 93 87 68 95 Call to book

Perm

Balayage

Women's Haircut

Hair Colouring

AESTHETIC EXPERT NICE

167 Av. du Maréchal Lyautey, 06000 Nice, France

+33 6 06 80 94 00 +33 6 06 80 94 00 Call to book

Facial

Makeup Service

Dermaplaning

Microdermabrasion

S'Thetic Studio

26 Rue d'Angleterre, 06000 Nice, France

+33 7 82 03 73 59 +33 7 82 03 73 59 Call to book

Dermaplaning

Microdermabrasion

Coiffure Magnétic

Centre Commercial de, Route de Saint-Antoine, 341 Chem. de la Ginestière, 06200 Nice, France

+33 4 93 86 88 89 +33 4 93 86 88 89 Call to book

Perm

Hair Extensions

Balayage

Children's Haircut

Paola coiffure

6 Bd Lech Walesa, 06300 Nice, France

+33 4 93 55 93 19 +33 4 93 55 93 19 Call to book

Perm

Balayage

Blow Dry

Children's Haircut

PASCAL COSTE NICE ETOILE

Centre Commercial Nice Etoile, 30 Av. Jean Médecin, 06000 Nice, France

+33 4 93 62 82 00 +33 4 93 62 82 00 Call to book

Perm

Balayage

Highlights

Hair Extensions

New'Beauté Institut - Nice Port

16 Rue Cassini, 06300 Nice, France

+33 4 93 26 88 74 +33 4 93 26 88 74 Call to book

Microdermabrasion

Threading

Facial

Makeup Service

Lady’s Hair La Suite Salon de coiffure Bar à Lissage

24 Rue Arson, 06300 Nice, France

+33 4 22 16 08 17 +33 4 22 16 08 17 Call to book

Perm

Hair Treatment

Blow Dry

Hair Extensions

passion coiffure bibiloni maurice villefranche

1 Av. du Général de Gaulle, 06230 Villefranche-sur-Mer, France

+33 6 89 74 42 63 +33 6 89 74 42 63 Call to book

Perm

Hair Extensions

Blow Dry

Balayage

Perm FAQs

How long does a perm last?

It depends on the length of your hair. Perms on short, frequently cut hair tend to last 3-4 months; perms on longer hair can last 6-8 months.

Can a perm damage your hair?

If carried out by a professional, a perm should not cause any damage to your hair.

Can I undo a perm?

Not entirely. The best thing to do is to wait for it to grow out. Frequent micro trims will speed up this process, as can washing it regularly and using a deep conditioning mask to weigh your permed curls down. If you want a more immediate solution, your hairstylist can apply a creme perm to help relax and undo the curls.

What should I know before getting a perm?

A perm is a chemical process that alters the hair follicle. They work best on healthy hair, so try to ensure your hair is in top condition before you book your perm appointment, and avoid using heated styling tools in the days leading up to your perm.

What shouldn't I do after I get a perm?

You shouldn’t stand with your head directly under the shower for 2 days, nor should you wash your hair with shampoo for 2 to 3 days (48-72 hours) after you’ve had your perm. It’s also advisable not to use swimming pools or hot tubs for a week (7 days) after perming your hair because the chemicals in the water can affect the structure of your hair follicles. Brushing your hair and using heated styling tools are also no-nos for 48 hours after you’ve had a perm; and colouring should be avoided for 3-7 days.

Book your next perm appointment in Thiole with Fresha

Rely on Fresha when you're in need of a hair salon in Thiole. With us, it's simple to compare services, prices and reviews. Our app's automatic reminders will help to keep you on track so you don't miss any all-important hair appointments. With Fresha you can book instantly, and you'll even be able to pay for treatment in advance. Too easy.

There’s quite a lineup across Thiole on Fresha. We've listed more top-quality hair places than you could ever need. Head straight to the five-star businesses nearby, or shop around if you prefer. There’s a whole catalogue of treatments ready for your perusal. Take your pick with the help of 2.5 million unbiased reviews from customers who are booking with Fresha.

If you've seen something you like, let's get it locked in. Fresha is the number one destination for all things wellness, beauty and nails. We enjoy a smooth ride as much as you do, so if you need a hand with anything at all, let us know at hello@fresha.com. Otherwise let's get you to that appointment in Thiole, France. So far 120,000 partners globally are using Fresha to offer services to customers like you via our top-ranked software for hair salons. We've handled 1 billion appointments around the globe, and we're not stopping now. Book in, and see what all the hype is about.