This clever Cleanser is designed to work as a no-poo to gently clean and hydrate the hair and scalp with virtually no lather. Clever Curl Fragrance Free has been carefully and gently formulated to suit all curls, particularly those who may experience sensitivity to fragrance from time to time. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls. It is important to always cleanse twice, massage scalp thoroughly and use good tension with your fingertips. First cleanse: this removes dirt, oils and build-up. Second Cleanse: this cleans the scalp effectively and alleviates potential concerns such as product build-up or ichy / dry scalp.