Creative Alchemist

Luxurious beauty salon interior at Alchemy & I and Cecily Beauty, Berkhamsted, England, GB, with chic decor and mirrors.

Alchemy & I and Cecily Beauty

Hair Salon

Based on 2,443 outstanding reviews from clients

Best in Class

Kanahaya A

Brittany S

Chantelle G

Dominic's expertise in creating stunning hairstyles is evident from the numerous clients who leave feeling transformed. His consultations ensure that each cut and finish is tailored to individual preferences, with many praising his attention to detail and the relaxing scalp massage that accompanies the service. The warm atmosphere and friendly conversation make each visit feel less like an appointment and more like time spent with a friend.

10/10 service and obsessed with my new haircut, such a talented stylist x

Thank you so much for your wonderful 5-star review, Karen!
We’re delighted to hear that you enjoyed your experience with Dom and really appreciate you taking the time to share your feedback.
We look forward to welcoming you back again soon!

Brilliant as always…..fabulous cut, lovely relaxed atmosphere and excellent service

Thank you so much for your wonderful review! We’re so pleased to hear that Dom worked their magic on your hair and that you were delighted with your cut and blow-dry. We’re also glad the team could fit you in for your toner and make your visit extra special. We really appreciate your kind words and look forward to seeing you again soon! ✨💕

Dom was amazing at cutting my hair which isn’t an easy challenge as it’s very thick and long! The team were also really accommodating and managed to squeeze me in for a toner. Amazing blow dry too!

Hi Christine! Thank you for your lovely words! We're delighted to hear you're always happy with your haircuts and really appreciate the shout out for Dominic and the 5 star review, so Thank you! Looking forward to welcoming you again soon.

I am always extremely happy with my haircut. Dominic is brilliant

Hi Victoria, 
Thank you so much for your wonderful review! 🥰 We’re so pleased Dominic was able to fit you in at such short notice and give you the little treat you were looking for. It’s lovely to hear that he listened to exactly what you wanted and made you feel comfortable and relaxed throughout your appointment. We’re delighted you’re so happy with your haircut and that it feels amazing! We’ll be sure to pass your lovely feedback on to Dominic, and we look forward to welcoming you back again soon.

Managed to get a slot very last minute booked via Fresha with Dominic. I needed a treat for myself and he made it really great - listened to what I wanted and allowed me to relax in comfortable silence. The hair cut was exactly as I asked and feels amazing. I’ll definitely return. Thank you.

Hi Deborah, 
Thank you so much for your wonderful 5-star review! ⭐️ We're delighted to hear it's always a pleasure having your hair cut and styled by Dominic. He'll be so pleased to know you appreciate his considerate and thoughtful approach. Thank you for your continued support—we look forward to welcoming you back again soon

Always a pleasurable experience having Dominic cut and style my hair. He’s very considerate and thoughtful. Many thanks.

Book with Dominic Tozer in Berkhamsted. View services, prices, availability, photos, and verified reviews on Fresha.

Dominic Tozer | Creative Alchemist in Berkhamsted | Fresha

All Hair Treatments

Your hair ritual begins here. This targeted pre-shampoo formula works to reset the scalp and hair by removing impurities and build-up while infusing essential nutrients. The perfect prep step for deep

Loreal Hair masque

Premiere Pre Shampoo Treatment

Acidic Colour Gloss treatment 

For those looking to minimise metal build-up in their hair, choose this conditioning treatment to enhance shine and improve overall hair health.

Loreal Metal Detox - treatment 

Pro Molecular Repair Treatment

Enhance the vibrancy of your hair colour with this nourishing conditioning treatment, specifically crafted to maintain and prolong its brilliance.

Olaplex additive

For any hair type in need of deep repair and hydration, perfect when your locks feel damaged or lack luster.

Olaplex Stand alone treatment

Choose Fusio dose if you want a targeted treatment for specific hair concerns, ideal for fine to medium hair needing focused nourishment.

Fusio dose

For those seeking a refreshing cleanse, choose if you need to remove product buildup and invigorate your scalp.

Fusio Scalp Scrub

Experience targeted nourishment for your hair and scalp with our Fusio Dose & Scalp Scrub, perfect for revitalising and enhancing scalp health.

Fusio Duluxe 

Event-ready styling designed to last. From relaxed texture to structured elegance, we’ll create a look that holds — with volume, detail and polish to suit your occasion. - this service is on dry hair, we ask you to arrive with washed, dry hair.

Hair Up 

For hair that has been freshly washed and dried, choose this option to achieve an elegant upstyle that lasts for your special event.

Hair up  wash and dried in salon 

For those who have washed and dried their hair at home before arriving for styling.

Hair up - Pre washed at home

For special occasion styling for those under 18, perfect for prom nights and formal events.

Under 18 Prom Hair 

A full transformation service for new clients or anyone making a significant style change. Includes in-depth consultation, precision cutting, and signature finishing. Any amount over 2 inch

New Client Cut (or restyle any length over 2" removed) 

Precision maintenance for your fringe — shaped, softened, and refreshed to frame your features perfectly, just as intended.

Fringe Trim

Transform your look and uplift your spirit with a luxurious blow dry experience. This service delivers a stunning blowout that enhances your hair's natural shine and volume, leaving you with beautiful, bouncy locks. Whether preparing for a special occasion or treating yourself, a blow dry ensures a polished finish that turns heads. Relax as our skilled stylists work their magic, making sure you walk out feeling confident and radiant. Indulge in this essential beauty service and embrace the allure of effortlessly styled hair.

Blow Dry

For hair above jawline, choose this option to achieve a quick and stylish blow dry that enhances your natural volume, texture  and shine 

Short Blow Dry  ( Above Jawline )

Medium  Blowdry  - Collar bone 

Smooth, voluminous, and full of movement — a lasting finish tailored to longer lengths, whether sleek or softly waved.

Long Blow Dry (Collarbone & Below)

A high-gloss finish with elevated care. Enjoy a bespoke luxury treatment followed by a signature blow dry for hair that feels as good as it looks.

Blow Dry + Luxury Hair Treatment

Choose this option if you have hair extensions and need a blow dry tailored to them.

Blow Dry with Extensions 

Designed for exceptionally long or thick hair, this blow dry elevates your style with added volume, glamorous curls, or soft waves for a stunning finish.

Extreme long / Extreme Thick Blow dry 

A high-speed, high-gloss experience. Choose your finish — smooth, bouncy, or tousled — and we’ll deliver a professional blow-dry that lasts. Ideal for events, nights out, or simply feeling elevated. Includes a cocktail of your choice or wine/bubbles.

Blowdry Bar Experience 

A high-speed, high-gloss experience. Choose your finish — smooth, bouncy, or tousled — and we’ll deliver a professional blow-dry that lasts. Ideal for events, nights out, or simply feeling elevated.

Dominic Tozer

Works at

Services

All Hair Treatments

5 min - 15 min

Hair Up

45 min - 1 hr, 15 min

New Client Cut (or restyle any length over 2" removed)

1 hr

Fringe Trim

15 min

Blow Dry

30 min - 1 hr, 15 min

Blowdry Bar Experience

45 min - 1 hr

Portfolio

Reviews

Location

Works at