Benefits Moisturizing shampoo for wavy or curly hair. Elastic and soft curls. It enhances the volume and texture of curls or wavy hair. Light and shiny hair. Natural active ingredients. ABOUT THE PRODUCT The ideal shampoo for curly hair, our LOVE CURL Shampoo moisturizes hair and boosts elasticity, while cleansing the hair with a gentle yet effective formula. This curl enhancing shampoo leaves hair softer and lighter with enhanced volume - but it won't compromise texture. This shampoo is especially effective when followed by our LOVE CURL Conditioner.